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Amzn-SearchBot

Crawler operated by Amazon. This crawler feeds the answers the engine shows its users, with their sources. Blocking it removes your site from citations: it is the most expensive decision on this page, and often the one taken by default.

Operator
Amazon
Purpose
Search
Honours robots.txt
yes
User agent string
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amzn-SearchBot/0.1) Chrome/120.0.0.0 Safari/537.36

Allow it

Goes in the robots.txt served at the root of your domain. robots.txt groups do not stack: a crawler applies only the most specific group naming it, so a broader, more permissive rule will not be added to this one.

Allowing it keeps you eligible for this engine’s citations. This is where refusal costs the most, and where it is most often made by accident; by blocking “AI crawlers” as a block.

User-agent: Amzn-SearchBot
Allow: /

Refuse it

The refusal takes effect immediately for crawlers that honour robots.txt, and is not retroactive: whatever has already been collected stays collected.

Refusing it removes your pages from this engine’s answers. Your competitors stay in them: the traffic does not disappear, it changes hands.

User-agent: Amzn-SearchBot
Disallow: /

How to check its visits on your side

Look for the user agent above in your server logs: it is the only proof a crawler actually came. A robots.txt directive states what you ask for, not what happens.

The other crawlers run by Amazon

Other crawlers with the same purpose

A decision taken here is rarely taken alone: these crawlers fall under the same call.

Amazon official documentation

Find out which ones actually reach your site

The directory tells you what each crawler does. An audit tells you which ones get through: we test whether your pages are actually reachable, crawler by crawler, and record whether your brand is cited.

Access opens in waves: we email you when yours is ready.